Intelligent Data -
Human Experience
Helping schools articulate their identity and understand the communities they serve.
Fractional Marketing Services
Fractional CMO service provides a premium and exclusive solution designed to accelerate your school’s global visibility, internal capacity, and enrolment results.
For the 2024/25 school year, Deborah is available to serve only one more school as a Fractional CMO.
This engagement provides your school with enhanced expertise and involvement, leveraging Deborah's in-depth knowledge to bring marketing and admissions teams together. She'll help your school come up with a singular strategic plan to attract international families and faculty, build global visibility, retain student families,
and craft effective admissions and HR digital marketing strategies.
Let’s shape the future of your school’s marketing strategy, together.
- Improved Marketing and Admissions Alignment: Bridge the gap between marketing and admissions/HR, creating a united front to attract the most suitable families and the best talent.
- Increased Efficiency and Focus: Combine high-level strategic guidance with dedicated support for marketing execution, streamlining your efforts.
- Enhanced Global Visibility and Reputation: Attract more international students and faculty with targeted strategies that build your global reach and reputation.
- Data and Experience-Driven Decision Making: Leverage Deborah's experience as a marketing agency owner and international school consultant to inform departmental resources and marketing decisions.
- Cost-Effective Expertise: Gain access to the experience and benefits of a CMO without the full-time cost commitment.
PARTNERING WITH H2H
Focused Expertise for Schools
Personalized, human engagement has never been more important in marketing and communications than it is now. As international schools strive to differentiate themselves and reach their target audiences more effectively, meaningful marketing messages must match the school's mission to each unique audience.
Content Strategy Architect
Craft a content strategy that resonates with your regional and international target audiences, aligns with your goals, and differentiates your brand in the competitive landscape of international education.
Demystifying Complex Data
Digital marketing generates a plethora of data. Deborah helps schools decipher this complex information, transforming it from mere numbers into actionable insights for your marketing, admissions, and communications teams.
Messaging Strategy
Every school is as unique as a fingerprint. Gain a deep understanding of your differentiators and how to articulate them. Identify the most effective channels that best represent your brand values and thought leadership to your preferred audiences.
Training and Development
Your team members are skilled at their jobs, but often there's a disconnect between their daily tasks and the school's broader goals. We help create a unified strategy that seamlessly connects family attraction, enrolment, retention, and beyond.
Resource Advisor
Leverage Deborah's expertise in selecting and implementing marketing automation and other software tools, working with digital marketing vendors, and building marketing teams to vet, hire, and hold these resources accountable for achieving the school’s goals.
Proactive Solutions
As your Fractional CMO, Deborah isn't just reacting to data; she's proactively identifying opportunities to distinguish yourself, anticipating market trends, and positioning your school to capitalize on emerging marketing innovations.
Helping Schools Transform Marketing Challenges into Opportunities
Consulting with schools on areas such as reputation expansion, content strategy, team alignment, and campaign planning and execution. Work with Deborah to optimize your strategies and drive impactful outcomes.
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