Marketing Action Plan
Overwhelmed by endless tasks and the pace of new trends? The Marketing Action Plan (MAP) is your solution. Engage in a workshop series tailored to your school's specific challenges, transforming the mass of tasks and the velocity of change into a streamlined campaign with hands-on guidance.
WHAT IS THE
Marketing Action Plan (MAP)?
The H2H Marketing Action Plan (MAP) is a hands-on, interactive workshop series that guides your communications, marketing, and admissions teams through the creation and execution of a complete marketing campaign that nurtures a prospective family or faculty member from brand awareness through to a submitted admissions form or job application.
The result? An actionable plan with set tasks, timelines, and accountabilities for your team. Most importantly, MAP provides you with a strategy template that your team can repeatedly use to create and launch consecutive campaigns for admissions, human resources, or development purposes.
Transform Mass and Velocity into Momentum
Gaining momentum with your marketing objectives requires turning the chaos of mass and velocity into a well-crafted and unified strategy with a logical and efficient marketing plan.
Persona Development
Collaborate across your school departments on the details of a well-defined persona and how the school serves their needs and concerns.
Define Goals
Clarify how digital marketing goals can fuel overarching school goals in a measurable way.
Understand SEO
Learn what is required to make your website and your content show up in search (SEO).
Paid Media Strategies
Gain insights into when paid media is the right solution to support your marketing and communications goals.
The BundleStorm
Experience the playful process of brainstorming content ideas that will deliver high value to readers.
Your Tech Stack
Make decisions on what tools will work best for your team to use to keep momentum with your marketing efforts.
Workshop Format and Duration
The MAP workshop series is flexible to suit your team's needs. It's not a generic “how-to” workshop or online course.
Your facilitator, Deborah Janz, has extensive independent and international school experience and is dedicated to your team and your school’s unique brand position in the market, even if she has to help you articulate what that position is.
We believe your brand starts and ends with the family and faculty experience of your school. We take the time to understand your values and vision and then help you formulate a plan that clearly communicates your message to the right community members.
In-Person Facilitation: Depending on your timeline, availability, and budget, Deborah can come to your school and spend a few hours a day for one school week, leading your team through the campaign development process.
Virtual Facilitation: Virtual MAP includes asynchronous instructional videos, team homework, and live brainstorming sessions via Zoom over the course of several weeks.
MAP Workshop Topics
- Setting meaningful goals for digital marketing campaigns.
- Search Engine Optimization (SEO) - optimizing content to stand out among competitors in search results.
- Your baseline data: A measure of how your school is doing with current marketing efforts.
- Integral components of a digital marketing strategy.
- A deep dive into the families you serve and how to connect with them.
- Keyword research: Discover what your audience is actually looking for.
- How to come up with fresh content ideas.
- The role of social media in external marketing.
- Plan execution.
Workshop Outcomes
Team and Strategy Cohesion:
Close the loop between marketing and communications activity and admissions or faculty recruitment results by having every stakeholder around the table, designing a plan, and assigning accountabilities together.
Actionable Marketing Plan: Create a roadmap to momentum and make strides towards your school's goals with documented, repeatable processes customized to your school’s capacity and requirements.
Professional Development: Your team will arise from MAP with the tools to design impactful campaigns from goal setting to measuring results. Additionally, you will be equipped to speak the language of results with your board and senior leadership team.
Campaign Outline: Walk away from MAP with a concrete campaign outline, ready for execution.
Replicable Process: Your team will learn our proprietary process for creating a persona-centric content campaign which can be repeated time and time again for each goal and each persona.
Why Choose MAP by H2H
01
Unmatched Experience
Trust the Founder of the first agency to specialize in digital marketing for international schools to guide your team’s marketing strategy.
02
Break Down the Silos
Break down departmental walls with a unified, collaborative approach to messaging and methodology.
03
Collaborative and Interactive
Immerse yourself in our hands-on, dynamic workshops designed to engage, inspire and, most importantly, give you a jump up on your digital marketing.
Working with the team on MAP was such a valuable experience for our team. The team facilitated the right conversations with our team to bring out the diversity of thoughts, cultures, and opinions that most clearly represent the different communities that we are trying to attract to our school. The MAP process was a great way to get many different perspectives and voices to the table and it helped our internal marketing team grow, develop, and appreciate the diversity of the team more. The process really strengthened our team!
Doug Grove
Concordia International School Hanoi
Let's Talk About MAP for Your School!
It's time to transform mass and velocity into momentum!
Fill in the form to request a consultation with Deborah Janz today!
