Analytical Strategies
Human Results
Each school is unique. Every human is unique. How do you connect the dots between the articulation of who you are and the diverse community you serve?
Specializing in International Schools
We specialize in helping international schools succeed in a competitive and rapidly evolving landscape. Our deep understanding of the unique challenges and opportunities that come with promoting an international school is what sets us apart from non-specialized agencies.
Our team has honed our skills in crafting customized digital marketing strategies that leverage the power of engaging, meaningful content tailored to your school's brand and values. By partnering with H2H, you'll benefit from our expertise in reaching and engaging prospective students and families from diverse geographies and cultures and our ability to attract and retain the best faculty and staff for your school's culture and values.
Marketing Action Plan
Unite your Admissions, Communications, and Marketing team members under a singular strategy to craft messages that expand your reputation and deliver measurable results.
On-campus or remote facilitation of a six-part workshop, resulting in an actionable and collaborative plan for your team.
Brand Perception &
Market Analysis
An in-depth analysis of the regional market and the brand perception of your school across all stakeholder groups: parents, faculty, students, external participants.
- Identify your school's Unique Value Proposition (UVP) and Market Positioning.
- Create data-informed personas and market segments.
- Detailed report with actionable insights and recommendations.
School Experience Audit
Analyze current student, parent, and faculty value alignment, satisfaction, adaptation to and capacity for change. Get the most out of your research:
- Inform strategic planning by understanding the needs and desires of families and faculty.
- Clarify and solidify the school's market position regionally and globally.
- Identify key factors influencing attraction, selection, and retention.
- Enhance brand messaging.
Survey Design & Analysis
Design surveys that actually deliver the answers you seek and bypass the overwhelm of deciphering the results.
We can help you on a per project basis with survey engineering, data analysis, and interpretation support in addition to providing recommendations for translating insights into action.
Fractional Marketing Services
Deborah Janz is available to support your community research, marketing, and communications needs whether you are short on time, team members, experience, or knowledge.
Learn more about Deborah's experience here or book a consultation to discuss your needs.
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